Marketing is the price every author must pay to get their book into the hands of their readers. You can spend years writing a book, but if it does not get noticed, your efforts go down the drain.
As the publishing industry expands, the opportunities increase. The onus is on you as a writer to spearhead your book marketing process.
So, how do you get in front of your readers?
We discuss four major steps you should consider forgetting your novel noticed and ultimately making your mark in the industry.
1. Attend Events
Believe it or not, networking is a powerful way to market your book. Speaking about your book during events saves marketing time and allows you to meet new advocates for your brand one-on-one.
2. Speak to Family and Friends
Word of mouth is an evergreen marketing tactic. When launching anything new, your family and friends are always a great source of help. Because they are your first point of contact, it is easier to let them know about your book and teach them how to promote it.
3. Enter the online world
Digital marketing plays a huge role in getting noticed. If you do not already own a blog, invest in one. According to a blogging statistic, over 77% of internet users read blogs regularly. So, it is an effective marketing strategy to advertise your novel. Alternatively, you can set up a social media account to build an audience.
4. Invest in traditional marketing
Like digital marketing, traditional marketing is a useful way to build awareness about your book. You can run adverts on the radio, in print magazines, or in local newspapers. Pick what suits you better and go for it.
Conclusion
There are no limits to how far you can go with marketing your novel. All you need to do is to invest your time and money. You will see the results of your labour soon.
Do you need more advice on how to get your book noticed?
Then, send us an email at admin@chowilson.com.
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