It is one thing to be an excellent writer, to put words and content together in a perfect and organized way. But if no one reads your work, your writing might just as well be a complete waste. Ensuring that your work reaches as many readers as possible, is essential for growing your writing skills and career.
With the world currently on a technological platform where anyone can be reached almost instantly, what you need is an active and efficient social media presence. Here are a couple of ways to maximize the use of social media in promoting your writing.
1. Have a platform
No matter the sort of writer you are (content, copywriter, novelist, you name it) you need a website to showcase your work. This is a fantastic way to get potential clients and publishers to see what you do. It is also an easy means to promote your writing.
2. Include visuals in your write-ups
As a writer, it is easy for you to put words together. But for you to engage more people on your social media platforms, you must creatively combine your written work with pictures and visual images. This is because most social media posts get more attention when presented as images and videos. Create eye-catching images for whatever content you want to post and try to use images throughout your posts. For every article you post, try to create variety and spice it up by changing the images used. Experiment to see what type of pictures get the most engagement.
3. Use engaging headlines/topics for your posts
Without a doubt, you want to be that writer who freezes the attention of your readers and page followers with your posts. To achieve this, you need to always make use of creative headlines that catch people’s attention and make them click on your work to keep reading. This process can sometimes be long and frustrating, but you can achieve it by creating ten headlines or thereabouts and sending them to a couple of your friends to get multiple opinions.
4. Stick to a schedule for your posts for each platform
This advice applies to both your daily life and your social media efforts. Posting when attention is less will affect the promotion of your writing, and it might leave you feeling disheartened. Knowing the best time to put up social media posts will require a bit of research to find the high-traffic and engaging moments that work each day for every platform.
For your content to have a better reach, you must learn to promote your writing very well on social media!. It may start small, but as you become more confident and your follower count increases, you will see the benefits. It will lead to more views on your blogs and new clients will want to work with you. You will never know what you’re capable of until you attempt it. Would you like our help with your social media presence? Then contact us today.
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