Email marketing is an effective marketing strategy for boosting sales. According to an Email Statistics Report, over 293 million emails are sent every day. This shows how important it is to nurture your existing customers and new subscribers with relevant content.
No matter how small your business is, with the right information, you can build a thriving email list that will generate leads for your enterprise.
Today, we look at five ways you can generate more revenue with email marketing.
Increase Your Frequency
A business that sends emails frequently would automatically attract more attention than a business that does not. If you are just starting with email marketing, try sending emails monthly, and then weekly. As you see more results, you can increase to emailing twice a week or even daily.
Personalize your emails
One way to connect with your customers is by being human. An Epsilon research shows that 80% of consumers are more likely to buy from brands that offer personalized experiences.
Write to one customer. Make each word sound conversational. Allow your brand voice to show through it all.
Keep your email content relevant
There are similar businesses like yours. But you want to stand out from the crowd with your email newsletters. Only include information that your customers will find relatable and helpful. Think of how to solve their problems before creating any content.
Give freebies
Humans and freebies are like 5&6. No one would look away from a product that can change their lives at no cost. So, be generous. One way to sell is by giving. Always leave a free course, video, or blog post that will benefit your email subscribers. And they will gradually become raving fans.
Automate Your Emails
Automation can save your business a lot of downtime. With email marketing providers like Convertkit and MailChimp, you can be sure to reach your business goals. All you need to do is customize templates and tweak features to match your brand.
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