For a new business owner or marketer, establishing a brand on social media can be a hassle.
You may experiment before seeing results. But, it does not have to be so.
Although 93% of marketers use social media for business, it requires time and effort to make money on the internet. So it is vital to adopt the right strategies when crafting a social media plan.
In this blog post, we share five practical steps to boost your social media marketing efforts.
Develop a unique brand identity
Your brand identity is crucial to your social media presence. Before creating an identity for your brand, understand your value as a business owner. Your value differentiates you from other brands. Asking these questions can also help:
- What is my company’s mission?
- What unique problem do we solve?
- How do we create a lasting impression on our customers?
According to Crowd Spring, it takes only 10 seconds to form a first impression of a brand’s logo, but it takes 5–7 impressions for consumers to recognize the logo. This means your brand perception is an important part of your business. Knowing this will help you craft a solid brand identity.
Use unique hashtags
Using hashtags appropriately can increase your brand’s visibility. They can also boost your engagement on Twitter. Use between 5 to 30 hashtags on Instagram, but handpick them strategically. Select hashtags that mirror your brand identity to get the most out of your social media marketing efforts.
Integrate user-generated content
User-generated content (also known as UGC) is any type of content, like audio, video, or images, that users post online. For example, testimonials, customer reviews, blogs, and videos are types of content that your customers can develop for your brand. Sharing their content on your social media platforms, as Starbucks does, can boost your brand awareness.
Invest time engaging your followers
Having an engagement strategy is also a powerful way to enhance your social media strategy. On average, engagement rates are around 0.83%. You must know the content your audience is interested in engaging with and create more of that sort of content. Building your social media engagement is a great way to establish your brand. The more consistent you are, the better you connect with your followers.
Repurpose your existing content
Reusing your content plays an important role in expanding your reach as a business owner. If you repurpose a blog post as a video, your social media post might appeal to a visual learner, allowing you to attract several audiences.
Final Thoughts
Social media can produce immense results for your brand. It grows your brand’s awareness and positions you as an authority in your field. All you need are some simple techniques to help you reach your marketing goals.
Do you need more information on marketing?
Send us an email at admin@chowilson.com
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