It’s no news that technology is a big factor in how books are being produced. The audiobook industry continues to grow as more authors convert their books to audio formats to reach a wider audience.
Significant changes take place each day in the writing and publishing space, which also affect the book sales of many authors.
Today, we share five trends that influence book sales for authors.
Audiobooks Becoming More Popular
More books are being converted to audiobook format. This has increased since the 2020 pandemic. Not only does this expand the audience, but it also gives room for learning, especially for people with disabilities.
Artificial Intelligence Continues to Grow
Technology continues to play a big role in book sales. Artificial intelligence plays a part in the production of books. Spelling and plagiarism checks and even fiction book writing can now be done with AI.
Self-publishing Becomes Bigger
These days, big publishing companies are being replaced with smaller publishing houses. New authors looking for a cheaper way to publish their books will make more profits with independent publishers.
TikTok Used For Book Marketing
Even authors are now turning to brand and marketing channels like TikTok. There’s no limit to the opportunities that lie ahead in the book publishing industry. So, if there has ever been a time to harness social media, that time is now.
A Spike in Books Prices
Inflation plays a big role in the pricing and sales of books. If the prices go up, books become expensive, especially paperbacks. Paperbacks require printing, and those costs further increase book prices.
Conclusion
Book marketing is an important part of the sales process. If you are a new or experienced author, take advantage of these trends to grow your book sales now.
If you need any book–related advice, contact us at info@chowilson.com.
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