A blog niche is a topic your blog focuses on. According to a study, there are 31.7 million bloggers in 2022. This makes choosing a blog niche more difficult. Without some dedication and effort, one can give up easily.
Here are three easy steps to pick a niche for your blog.
Identify Your Core Message and Goal
Know your WHY. What made you decide to start a blog? Some reasons are linked to your passions and interests. So, ask yourself what you love or know. For instance, you may desire to start a personal blog where you document your journey to inspire others. In such a case, your goal is to encourage others and your central message would be self-improvement.
Research Your Chosen Blog Topic
Test your market. Do some research about your chosen topic to see what information exists. Pick a dynamic angle when starting your blog, especially when writing a new topic. You can also use keyword research tools like Moz or Semrush to understand your target audience better.
Get Specific
Narrow down to a specific audience. To stand out, your content should appeal to a small demographic. If you want to write about tech, a million other blogsare doing the same,so niche down by defining your ideal reader or customer. You can write solely for small business owners in tech.
Is picking a blog niche important?
Picking a blog niche is highly valuable. Understand your goal for starting and do a deep dive into your target market. Also, define your audience to clarify who you will write for. Going through the process is worth it, eventually. Just keep at it.
For help with picking a niche and creating a stellar blog, contact us at admin@chowilson.com
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