Running a social media audit is not as tasking as it sounds. The word “audit” simply means to review what is working and what is not, and to look for areas of improvement.
Social media audits are great for both new and experienced brands. Conducting one will help you improve your social media strategy and create content that generates results.
So, let’s get into some of the most important parts of creating a social media audit.
1. Take inventory of your social media platforms
Check your social media sites to identify your active social media platforms. Knowing how many platforms you have and giving attention to the ones that are performing enables you to drill down your focus and achieve better results.
2. Check to see if your brand message is consistent on all platforms
Brand messaging is important. How your content appears on one platform should be consistent with other platforms you are using. Review your:
- Bio
- Images, videos, and graphics
- Hashtags and links
Make sure all your social media profiles communicate the same message.
3. Identify your top-performing posts
Knowing what posts perform better can ease your struggles when creating future posts. Do a quick search of the content types with the highest engagement rates, likes, and shares. Identifying your top-performing posts will help you understand what your audience needs.
4. Set clear goals for each platform
Every content piece should align with your goal. For example, you may need to build your brand’s awareness, make more sales, or drive traffic to your landing pages. Having a defined goal will help you create the right content.
Let’s help
Have you carefully considered auditing your business page? We can assist you. Our social media team will help you run a social media audit to grow your online presence and get you in front of those who need your services.
Contact us at admin@chowilson.com to get started with your project.
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